The Blue Ridge Parkway, one of the country’s most visited national parks, meanders for 469 breathtaking miles through the Appalachian Highlands of Virginia and North Carolina. Access to the park is free, and federal funding only goes so far in helping to keep it in good condition.
Finding compelling ways to ask for donations is a critical part of a museum’s operations. The Leslie-Lohman Museum had been mailing a donation appeal in the form of a letter and a separate return envelope. But the museum’s director of development wanted something that was both simpler AND more effective.