Case Studies

July 17, 2020

How the Leslie-Lohman Museum of Art Exceeded Donation Goals and Reduced Costs by 48% With a Self-Mailer Brochure

Finding compelling ways to ask for donations is a critical part of a museum’s operations. The Leslie-Lohman Museum had been mailing a donation appeal in the form of a letter and a separate return envelope. But the museum’s director of development wanted something that was both simpler AND more effective.



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