By working with POV Solution for their self-mailer brochures, the Blue Ridge Park Foundation has been able to:
1. Distribute 10,000 self-mailer brochures a year without breaking the bank. The Blue Ridge Parkway Foundation can afford these more complicated print pieces thanks to POV Solution’s investments in print technology that makes them easier to produce.
2. Provide a more compelling—and effective—takeaway piece to park visitors. “Every time a visitor takes one of these eye-catching self-mailers with them, we’re planting a seed about who we are. Plus, we’re presenting several ways to give conveniently,” says Rita.
3. Increase first-time donors. These mailers have helped increase a specific type of donor. Rita explains that people who send in donations with the self-enclosed envelope or text a donation via the self-mailer directions are typically first-time donors. “That’s really important because it’s the first step to them becoming what we call long-term stewards of the park.”
4. Rely on having high-quality collateral for a critical communications piece. “Every single time we’ve had a file issue, POV has caught it,” says Rita. “And we’ve also been extremely impressed with the quality of how these self-mailers have turned out.”
Visitors to the Blue Ridge Parkway often want to take information with them about the park. POV Solution looks forward to helping the Blue Ridge Parkway Foundation continue to deliver a powerful takeaway message—and generate more donors—with these affordable self-mailer brochures.